Marketing analytics are absolutely essential, whether you are running a multi-million pound ad campaign, or just have a small business website. With a wide range of tools and techniques at our disposal, Digital Ethos are experienced in providing actionable insights and unbeatable strategies through the use of extensive marketing analytics.
When your prospects interact with your business online, whether via the website, or through external advertising, that interaction can be recorded. Using tools such as Google Analytics, Moz, SEMrush and native advertising platforms, we can view and manipulate this data.
Armed with the wealth of information that these analytics platforms provide, we can make informed decisions about your digital strategy. For example, maybe your data shows that it is mostly 18-25 year old men which visit your website. If so, perhaps the tone of voice and content on your site needs to be reviewed to ensure you are speaking the language of that audience.
SEO strategies are won or lost on the collection and interpretation of your marketing analytics.
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Marketing analytics software are usually online-based platforms which collect, display and analyse metrics from your online channels.
If you run digital advertising campaigns, most advertising platforms, such as Google Ads and Facebook Ads Manager will have analytics built-in. This will show you how your campaigns are performing and give an indication of who is interacting with them.
Third-party analytics are standalone platforms like Google Analytics, which pull in data from multiple channels (including advertising platforms) to give you a more granular view of all of your online presence in a single place.
Digital Ethos use a combination of these different platforms to truly understand where you currently stand and the best routes to get your business to where it wants to be.
Marketing analytics generally work through the use of “tags”, which are small pieces of code that live in your website’s source code. This code sends data from your website to analytics platforms where it can be viewed and manipulated.
Digital Ethos prefer the use of Google Tag Manager (GTM) to install and manage any analytics tags which are on your website. GTM keeps all your code tags in one easily managed space. This speeds up your website, reduces development time and resources and helps us to keep tabs of which tags are active on your site at any given time.
If for some reason GTM is not an option, the team at Digital Ethos are experienced with a wide variety of website Content Management Systems (CMS) and server-side files and will be able to install tracking with no disruption to your site’s uptime.
This means you can see Point Of Sale (POS) data alongside your online advertising channels, giving an indication of which channels are providing the most Return On Investment (ROI). Armed with this knowledge, we can divert your marketing resources to wherever they are having the most impact.
Contact us today about installing marketing analytics for your business and start gathering the data to power the future growth of your business.
Erstgespräch vereinbarenDigital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
StaffCircle
Das neue Branding ist super. Unsere Software schlägt die Konkurrenz um Längen und wir brauchten eine Website, um dies widerzuspiegeln. Wir haben noch einen langen Weg vor uns, aber das ist ein guter Anfang.
StaffCircle
Digital Ethos hat mich vor allem deshalb angesprochen, weil sie die Schnittstelle zwischen Marketing und Webentwicklung verbinden konnten. Ich habe ihnen einige schwierige Herausforderungen gestellt, aber ich bin mit dem Ergebnis wirklich zufrieden.
Hermes London Dental Clinic
Wir haben uns für Digital Ethos entschieden, weil wir einen zuverlässigen Partner brauchten, der unsere Vision für das Wachstum der Marke teilte. Sie haben auf jeden Fall geliefert - und innerhalb des Budgets.
Crown Couriers
Vom Ergebnis total begeistert. Das Team hat alles getan, um Accurist ins Jahr 2020 zu bringen, und zum ersten Mal in unserer Geschichte verkaufen wir unsere eigenen Produkte direkt an Verbraucher.
Accurist
Digitales Ethos war zweifellos ein Schlüsselfaktor, der uns beim Start geholfen hat. Die Aufteilung der Marketing-Website und der User-Lifecycle-Seiten in separate Projekte bedeutete, dass wir mit unserem Marketing vorankommen konnten, während andere Bereiche noch ausgefeilt wurden.
Earthly
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