By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.
Accurist is a British watch manufacturer of renowned quality, style and durability.
Established in 1946, they produce a range of classic yet distinctive watches that are hand selected to exceed our customers’ ongoing needs, aspirations and trends.
Accurist first approached Digital Ethos as they were seeing a steady decline in website traffic over the past two years, with a peak this Christmas skewing the growth trend. This decline was particularly present across Organic traffic as a channel, with little visibility over revenue tracking and what sources of traffic were actually converting.
Our proposed multi-channel approach addressed all stages of the marketing channel; awareness, interest, evaluation and purchase. We worked with Accurist to remove barriers to sales, including uncertainty about product’s fit and value, lack of budget and the customer’s buying process. We started by carrying out an in-depth analysis of the user experience and re-building key areas of the website, including product listings, categories, search navigation and much more.
In less than 12 months we acheieved:
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