Barista Barn are a UK based coffee specialist, with over 75 years in the industry. They offer a range of coffee brewing and cleaning products, as well as coffee gifts, equipment and accessories. Barista Barn reached out to Digital Ethos for Digital Marketing support.
As the business progresses through its infancy stage, Barista Barn want to drive more traffic to their website and increase online sales.
Digital Ethos suggested a comprehensive Search Engine Optimisation and Pay Per Click Campaign to improve the visibility of their website. It is crucial for Barista Barn to rank above their competitors for the traffic driving keywords, such as ‘Coffee Barista’, ‘Espresso Machine’ ‘Coffee Cleaning’ etc.
Our marketing team conducted in-depth keyword analysis and competitor benchmarking to create a resource file. This allowed us to establish KPI’s and develop a content calendar. Our Approach towards SEO consists of technical, on-page and off-page optimisation. As we progress with the client project, we will conduct a full site audit to fix any technical issues and continue to develop content
Digital Ethos continue to work hand in hand with Barista Barn as we progress through the campaign.