EMMA is a new charity looking to increase online footfall to their Birmingham offices and more appointments for their partners.
Our main objectives were to increase brand awareness and increase bookings and engagement.
AdGrant is an interesting campaign to run, as Google offer $10,000/month to the charity but there are a lot of conditions and KPI’s to hit, in order for the grant to keep being made available. The way we solved this is by setting up location and service based ads / creatives and optimising regularly to increase conversions.
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