Ecologi (formerly Offset Earth) are a carbon offsetting company. It is a group who offsets carbon by planting trees across the world and helps to create employment for local families and restoring wildlife habitats. The company allows individuals and businesses to subscribe to the service to support their humanitarian efforts.
Offset Earth approached Digital Ethos to improve brand awareness as they are a new company trying to make a name for themselves.
Digital Ethos identified that online advertisement and digital PR were the best way to increase brand awareness of the company.
As the company is both B2B and B2C, the ads were targeting a variety of users on different platforms. Social platforms such as Facebook allowed the company to target the B2C market and improve awareness. Alongside this, B2B focused ads targeted business on LinkedIn. Google Ads allowed targeting of both markets.
To support this, content marketing and Digital PR was undertaken. The aim is to increase awareness through informative content while and get the content placed on high-quality news establishments. This is supported by traditional PR press releases.
Digital Ethos are a partner with Offset Earth and give pro-bono digital marketing consultancy as we believe in their cause and their brands values match ours.
Visibility on all social channels has increased alongside their following.