Following an increase in consumer demand, Espresso Underground expanded their business online, selling a wide range of domestic and commercial coffee machines, spare parts, coffee products and accessories.
In order to strategically plan their e-commerce growth, Espresso Underground wanted to further their digital marketing knowledge.
Digital Ethos carried out competitor and market analysis before creating a bespoke SEO and PPC training course. This consisted of a one-day, in-house session at Digital Ethos Head Office. The training day covered SEO essentials, advanced, local, content marketing and paid advertising.
Our trained professionals advised on paid advertising best practice, explaining account structure, keyword research, campaign setup and Adwords analysis & reporting.
Digital Ethos explored on-page, off-page and technical optimisation with Espresso Underground. We advised on local strategies, focusing on reaping the highest return on investment. The importance of citations and reviews was explored, giving Espresso Underground commercial consultancy.
Following Espresso Underground’s training session, they now better understand the digital market and how they can strategically expand their e-commerce business. It has allowed them to see the importance of content, meta-tags, product descriptions and much more. Espresso Underground now better understand paid advertising campaign and how they can target seasonal periods to increase revenue.
Digital Ethos continue to support Espresso Underground with website maintenance and the migration of 18,000 products as the coffee business continues to expand online.