From MVP to complete re-brand, we scaled this ethical brand from the ground up, executing a holistic omnichannel campaign across SEO, ASO, PPC, Social Media & Email Marketing. That’s right, the full works!
Finley Cope, Co-Founder of GoEthical, set out on a mission in school to make ethical the standard world-wide; by making it easier for everyday people to buy and sell with purpose. GoEthical is an all encompassing marketplace and lifestyle app to help customers make more informed every day purchases. The all-in-one marketplace app brings a choice of vetted high quality ethical goods, unique artisan products and treasreued prelove items, helping businesses to thrive and consumers to trust.
GoEthical partnered with Digital Ethos as the start of their journey in January 2020 with an MVP, since then we’ve supported them on their journey across all aspects of digital marketing, including a complete rebrand and website migration.
To improve user experience and better communicate the brand values, we supported GoEthical through a complete rebrand, transforming the website, branding and messaging.
Once the app and the website better represented their mission, Digital Ethos continue to work extremely closely with GoEthical as their marketing partners, ensuring the omnichannel strategy is consistent and scalable.
The organic content and social strategy have been focussed on communicating GoEthicals vision, mission and values through engaging graphics and thought leadership research.
Whereas paid media strategy is predominately driving app downloads, we’re still in the early testing phases of App Store ads, paid social ads and Google ads.
Email marketing is also in its infancy, with new templates, audiences and calendar mapped out for the rest of the year. We aim to automate and personalise as much of the email communications as possible, ensuring the messaging we’re putting out resonates with that particular audience.
Re-brand complete, watch this space!