Hermes Dental Clinic, a successful Dental Clinic in London, first approached Digital Ethos for digital marketing support as the business had seen a dramatic drop in enquiries.
With fierce competition in central London, Hermes Dental Clinic were keen to re—gain their brand exposure and get the phone ringing again.
Digital Ethos carried out a full analysis of the business and website audit, consulting on how to best gain brand exposure. The dedicated Digital Marketing Consultants created an in-depth resource file that advised on best practice changes, to both on-site and off-site search engine optimisation strategies.
It is important for Hermes Dental Clinic to be visible locally, so optimising their Google My Business was one of the first tasks. This consisted of adding services, correct opening times, images, videos and organic posts.
Due to a lack of technical optimisation, the website needed some urgent TLC. Our technical team amended the custom coded website, inputting new metadata into the top performing pages.
In order to promote the brand ethos and gain brand recognition, our digital marketing team advised Hermes Dental Clinic to begin a social media campaign. With regular posts and audience interaction, the social media campaign, although extremely niche, is performing amazingly.
We continue to work with Hermes Dental Clinic to make amendments to the on-site content to further embed their keywords throughout the body of the website. Having made some technical changes to their website, the health of the overall site has increased by 15% in the first 4 weeks.
Local SEO is important for Hermes Dental Clinic to get the phone ringing. There has been a 28% increase in interactions on his Google My Business map pac and over 16% increase in organic traffic to the website.
The social media campaign continues to run, with three posts a week across Instagram, Twitter and Facebook. Engagement is rapidly increasing, with 145 new organic followers in three weeks, and 132% increase in interactions as the campaign continues.