JP Fitness is a new fitness business based in Leicester exclusively for women. Josie came to Digital Ethos in need of branding and logo design and a website to get her launch campaign up and running.
Branding: Josie was looking for a brand identity that communicated what she did, who for and be able to create a positive impression straight the way.
Website: The design of the website needed to reflect the same style and experience that the branding offered. In terms of user experience and functionality, Josie wanted a simple but elegant website that was easy to use and intuitive.
We took a collaborative approach when crafting Josie’s brand identity and through the process of designing & developing her website. We used her knowledge of the fitness industry and gained an insight into her target audience. This allowed us to really understand what was needed to achieve the brief.
Branding: Josie fell in love with the branding concepts we presentated her with and we went on to explain the various elements of the logo and why they were designed in that way.
Website: The website also exceeded Josie’s expectations. Not only did the aestethics of the site elavate the brand identity, the layout, strucutre and simplicity of the design creates a great user experience.
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