They took the US and EU by storm, now it’s time to dominate the UK. With a crafted SEO content strategy and Digital PR plan, see how we expanded OroCommerce into a new market.
OroCommerce is a B2B ecommerce CRM, digitally transforming businesses and revolutionizing commerce. They currently operate across Europe, UK and USA. OroCommerce first approached Digital Ethos to support with the delivery of their USA SEO campaign and to launch their UK version of the website.
There were lots of different agencies involved across each market, therefore cross-agency collaboration was crucial.
Digital Ethos initially carried out local in-depth keyword research for each market, understanding the different search terms and nuances was crucial to producing an initial content calendar.
The team then put forward an international SEO strategy, which stemmed back to a lot of technical fixes with the Hreflang tags. Once the website structure was agreed, the content team at Digital Ethos started re-working each landing page, tailoring it to the specific audience.
Thereafter, Digital Ethos will work with OroCommerce to launch the UK version of the website and continue to expand upon the UK and USA ‘resource centre’ to produce and share relevant content.
We continue to work with OroCommerce very closely as their campaign gets off the ground.