StaffCircle.

The Client.

StaffCircle is a global B2B performance management software. In an increasingly remote working world, having full visibility over a team’s progress, engagement levels and workflows matters more than ever – so the pressure was on.

StaffCircle first approached Digital Ethos with the main objective of increasing marketing qualified leads across the UK and USA, with the view to expand into English speaking European countries thereafter.

The Approach.

Digital Ethos’ approach was to initially rebuild the website, adding a new branding, content, call to actions and resources.

Once the foundations we’re in place, the strategy was to build an omni-channel strategy that echoed a consistent message across each channel. We split the campaign into two core calendars, one for the UK and one for the USA, with in-depth research supporting each campaign.

The ad copy captured attention based on growing search trends in the HR industry, those users were then drawn to the useful and relevant content on the landing page and then later nurtured through a customised email funnel. The PR campaign carried a consistent message, showcasing new customers, platform updates, investment and collaborations.

Digital Ethos worked closely with StaffCircle to determine what lead would provide optimal down-funnel performance. We then identified the most cost-efficient audience segments and created messaging, content and assets specifically to appeal to them. Using our ‘best of test’ methodology, we continued to optimise the ads, targeting and wider campaign efforts.