PPC services.

Our approach to PPC revolves around unearthing key insights and efficient account optimisation, to generate you results.

  • PPC audit
  • Conversion tracking
  • Remarketing campaigns
  • Google ads training
  • Affiliate marketing
  • Display advertising
  • Paid Search marketing
  • Ecommerce marketing
  • Programmatic
  • Amazon advertising
  • Native advertising
  • TV Advertising

FĂĽr diese Kunden haben wir Erfolge erzielt

Get your FREE PPC video audit.

Share with us your ads account and we’ll review it for free. Our video walkthrough is a great first step in optimising your ad campaign.

Get your FREE Audit

Pay-Per-Click (PPC) advertising.

What does PPC mean?

Pay-Per-Click (PPC) advertising is also known as search engine marketing, paid search, or sponsored search.

Paid advertising can take many forms, including search, display, video and remarketing adverts. It’s brilliant for businesses requiring immediate visibility and instant lead generation.

Want to build brand awareness, generate leads, increase brand exposure? You’re in the right place!

See faster results.

Our paid search (PPC) offering is more than just getting your ads on Google Ads (Adwords), Bing, LinkedIn or Facebook.

Not only do we tailor and execute a strategy to aide your business goals and generate leads, we deliver transparent reporting on a monthly basis.

Your dedicated account manager makes campaign & budget management easy. We monitor and adjust your campaigns as necessary depending on the data and results to improve efficiency and ensure that you’re always maximising your budget. This is the key to running a successful PPC campaign! Let us do all the hard work and deliver you high quality business leads.

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Google Ads Management.

Google Ads is the most widely used PPC tool in the world. We offer a range of packages to suit different budgets in different industries. Your dedicated account manager will look after everything, from account set-up & conversion tracking to bid adjustments & landing page creation.

Google Ads Training.

Whether you’re a young professional looking to further your career in the digital space or an organisation looking to up-skill your digital team, our PPC training has you covered. We offer two types of courses that are completely bespoke to your needs.

Google Ad Grants.

Through “Adgrant”, a charity initiative started by Google themselves, we can help you to secure thousands of pounds worth of credit to spend on Pay-Per-Click marketing! Check out if you’re eligible here.

Tested & trusted processes to boost conversions.

Pay-Per-Click (PPC) is an immediate and effective way to drive targeted traffic to your website and a great way to get in front of people who may not have otherwise found you. In fact, we frequently see non-branded paid searches as one of the first interactions within the buying process, and when set up by people who understand your target audience, it is often times the last interaction as well.

The perfect companion to your SEO campaign, Pay Per Click advertising helps you to increase the traffic to your website, generate more leads, and convert a greater number of those leads to sales.

As a highly skilled and experienced PPC agency, we can design and implement Pay Per Click campaigns that will complement and enhance your digital marketing strategy – working alongside SEO campaigns, Social Media Marketing tactics, and your Digital PR strategy to achieve the optimum results.

Since we became a Google Partner in 2010, pay per click (PPC) has evolved. PPC management has moved on from being a mostly keyword targeted service into a complex process incorporating; retargeting, shopping, video ads, mobile apps and social media advertising.

Get in touch

How we do it.

PPC Audit.

Don’t bin your budget. Let us analyse your campaign to uncover what’s working (and what’s not) to provide detailed analysis and action points that meet your objectives.

Conversion Tracking.

Conversion Tracking is a vital part of Digital Marketing and our holistic approach means we dedicate as much time to analysis as we do to achieving the results in the first place.

Bidding Strategies.

We ensure not one single penny is wasted. We continually optimise for success and weed out poor performing ads & keywords to maximise engagement & efficiently spend budget.

Remarketing Campaigns.

Market to customers with strong buying potential that have already visited your website through targeted remarketing campaigns. This is targeted marketing at its best.

Affiliate Marketing.

Affiliate Marketing can be a low cost, low risk way to drive up traffic to your website. More traffic will inevitably lead to more sales – especially with the help of Digital Ethos.

Display Advertising.

Display advertising can be a powerful a branding solution, cost effective direct-response & re-marketing strategy. Use Google Display Network to promote your business & your target audience

Adgrants For Charities.

The Google Ad Grant is open to registered charities in countries including the UK. Digital Ethos can carry out the application process for you free of charge. You may well qualify.

Google Ads Training.

Digital Ethos can be your stepping stone to success. We provide you with the tools to take the next step in paid advertising, creating bespoke training packages to meet your goals.

Start getting ahead online.

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Latest PPC work.

358%Increase in website impression
73%Increase in enquiries through the website
455%Increase in organic traffic

Email | PPC | PR | SEO | Social | Web Design

Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earhly online, the messaging, design and call to action was clear.

200Over the past 8 weeks, Digital Ethos have marketing qualified leads, of which, KlearNow have converted over 100 of those into paying customers. A very quick and effective start to the campaigns.
100Marketing qualified leads (Of those into paying customers)

PPC | SEO

KlearNow

Well established in the USA, it was time to tap into the UK market with a .co.uk version of the website. We scaled their SEO & PPC campaigns from the ground up, tripling their leads in just 4 weeks!

31%Increase in organic traffic
67%Increase in number of keyword rankings
23% Increase in page 1 keyword rankings
148%Increase in conversion rate

Consultancy | PPC | SEO

Johns & Co

Innovative London estate agency JOHNS&CO approached Digital Ethos to gain more dominant rankings in local areas across London whilst building a strong organic growth strategy. Read on to discover how this strategy led a 31% increase in website traffic.

10Keywords into position #1
200% Increase in website visibility
32%Increase in organic traffic
69%Increase in organic goal completions

PPC | PR | SEO

James Bushell

From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

What clients say.

5 1
5 Digital Ethos Ltd

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
5 Digital Ethos Ltd

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
5 Digital Ethos Ltd

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
5 Digital Ethos Ltd

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
5 Digital Ethos Ltd

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
5 Digital Ethos Ltd

Das neue Branding ist super. Unsere Software schlägt die Konkurrenz um Längen und wir brauchten eine Website, um dies widerzuspiegeln. Wir haben noch einen langen Weg vor uns, aber das ist ein guter Anfang.

Mark Seenan

StaffCircle

Google
5 Digital Ethos Ltd

Digital Ethos hat mich vor allem deshalb angesprochen, weil sie die Schnittstelle zwischen Marketing und Webentwicklung verbinden konnten. Ich habe ihnen einige schwierige Herausforderungen gestellt, aber ich bin mit dem Ergebnis wirklich zufrieden.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
5 Digital Ethos Ltd

Wir haben uns für Digital Ethos entschieden, weil wir einen zuverlässigen Partner brauchten, der unsere Vision für das Wachstum der Marke teilte. Sie haben auf jeden Fall geliefert - und innerhalb des Budgets.

Katie Burke

Crown Couriers

Google
5 Digital Ethos Ltd

Vom Ergebnis total begeistert. Das Team hat alles getan, um Accurist ins Jahr 2020 zu bringen, und zum ersten Mal in unserer Geschichte verkaufen wir unsere eigenen Produkte direkt an Verbraucher.

Marian H

Accurist

Google
5 Digital Ethos Ltd

Digitales Ethos war zweifellos ein Schlüsselfaktor, der uns beim Start geholfen hat. Die Aufteilung der Marketing-Website und der User-Lifecycle-Seiten in separate Projekte bedeutete, dass wir mit unserem Marketing vorankommen konnten, während andere Bereiche noch ausgefeilt wurden.

Olly

Earthly

Google

So, you have questions?

Where can you advertise with PPC ads?

PPC Ads are everywhere. Some of the primary ones we cover here are: Google Ads Search/Shopping/Display/Discovery and YouTube. We also cover Microsoft Ads Search/Shopping/Display and Facebook/Instagram Ads.

How does Google ads work?

Google Ads is essentially an online aution where you can compete with other businesses to reach your target audience. This can be proactively through the use of display and audiences or reactively through search and shopping campaigns.

What is a PPC ad network?

An PPC Network refers to the platform you're looking to use where that be LinkedIn Ads vs Facebook Ads for example.

Can you show product images & prices in my ads?

100%.

What is remarketing?

When someone has been on your site or interacted with it in some way. They become part of an audience that we can target with display and social ads. As they have interacted with you before (providing they have had a positive experience) they are more likely to do so again. This makes remarketing an essential tool in the digital marketeers arsenal.

Haben Sie nicht das gefunden wonach Sie suchen?

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What else can we help with?

SEO.

Egal ob Sie ein lokales Cafè betreiben oder Inhaber einer Zahnarztpraxis sind. Für jeden physischen Ort empfehlen wir die Durchführung von Suchmaschinenoptimierungen, um von ihrem Zielpublikum gefunden zu werden.

Mehr

PR.

Digital Public Relations funktioniert ähnlich wie klassische PR – lediglich über digitale Kanäle. Immer mehr Menschen nutzen Nachrichtenseiten und Online-Artikel um sich die neusten Informationen über Unternehmen zu besorgen. Vor diesem Hintergrund sollten Sie bei Ihrer digitalen Marketingstrategie auf jeden Fall eine digitale PR-Agentur in Betracht ziehen.

Mehr

Social Media.

Der Einsatz einer Social Media-Marketingagentur, um Ihr Unternehmen zu erfassen und zu stärken, eröffnet Ihnen endlose Möglichkeiten. Tatsächlich wird eine Social-Media-Strategie, wenn sie gut gemacht ist, auch Ihre SEO, Ihr Content-Marketing und Ihre PR unterstützen. Sobald wir den Ball ins Rollen gebracht haben, werden Sie nie zurückblicken.

Mehr

PPC.

Unser PPC-Ansatz dreht sich um die Gewinnung wichtiger Erkenntnisse und einer effizienten Optimierung ihres Werbeanzeigen, um Ihre gewĂĽnschten Ergebnisse zu erzielen.

Mehr

Email Marketing.

E-Mail-Marketingkampagnen bieten einem breiten Publikum von potenziellen und bestehenden Kunden ansprechende und zielgerichtete Erlebnisse und Botschaften und leiten sie oft auf Ihre Website oder einen bestimmten Online-Verkaufspunkt weiter.

Mehr

Analytics.

Whether you’re a cafe or dentist or a business with a physical location or a local target audience, we would highly recommend a local SEO strategy.

Mehr

Take the first step to helping your business compete online.

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